The gap between your target and revenue already secured.
Free planning tool · Build the commercial number
How big a pipeline do you need to build your fractional business?
Most consultants set an income target.
Very few calculate the clients, opportunities and buyer conversations required to reach it.
The Fractional Pipeline Plan turns your income goal into a practical commercial target, so you know what needs to happen before your current contract ends.
Build my pipeline plan ↓Free · No sign-up to start · Your numbers stay in your browser01Income gap→
02Clients needed→
03Pipeline required→
04Opportunities needed→
05Conversations per week
Why this matters
An income goal is not a pipeline plan.
You can decide that you want to generate £100,000 from fractional consulting.
That does not tell you how many clients you need.
It does not tell you the value of opportunities you need to create.
And it does not tell you how many buyer conversations need to happen each week.
This calculator works backwards from the outcome, giving you a commercial number you can actually operate against.
Not sure what income target to use? Model it first in The Runway →Free · Browser-only calculator
Build the number behind your target.
Step 01 · Your target
What do you want your fractional business to generate?
Only include income already contracted or highly certain. Do not count early conversations as secured revenue.
Your Fractional Pipeline Plan
This is the commercial number behind your income target.
Approximate engagements needed at your average client value.
Total potential engagement value required at your win rate. Not expected closed revenue.
Buyer problems credible enough to justify continued commercial effort.
Meaningful conversations required across your planning period.
Your directional weekly rhythm across the time remaining.
52Conversations→
13Qualified opportunities→
5Clients→
£100,000Income target
Edit all assumptions +
These calculations are indicative business-planning figures only. They are not a promise and do not constitute financial, tax or legal advice.
What the calculator cannot do for you
A pipeline number only helps when buyers understand why they should speak to you.
Your weekly target is not an instruction to message more people. Ten vague conversations will not outperform three relevant conversations with buyers experiencing a problem you are equipped to solve.
Your number answers one of four questions consultants ask themselves. The other three decide whether those conversations are worth having.
- What can I sell?
- Will anyone buy it?
- Am I ready to sell it?
- How do I get it in front of people?
This plan is the fourth question, costed. The first three are what make the fourth worth doing.
The plan behind your number
Get your full Fractional Pipeline Plan by email
Your numbers are the diagnosis. The full plan is the treatment.
- The five questions to use for your weekly pipeline review
- Your 13-week target and the rhythm to work backwards from it
- The work behind the first three questions
- A printable summary you can keep with your operating rhythm
Your number is only the start
The calculator told you how much. It cannot tell you what to sell.
Your number tells you how many buyer conversations your income target requires. It does not tell you what to say when you get in one.
Ten weak conversations will not outperform three good ones. And a good conversation turns on one thing: can the person across from you describe what you sell to somebody else. If they cannot, the conversation ends there.
The Playbook is how you get to something buyers can carry. Four chapters, four worksheets, four companion assistants. By the end, you have written the four things a buyer reads first: a line that explains what you do, the problem you solve, who has it, and what they can buy from you.
That is a fractional offer that can travel. Working parts of it in four sittings, and the numbers you just calculated have somewhere to point.
Get the Playbook →$47 one-time · No account setup · Lifetime accessThe Playbook and worksheets deliver the full course. The four AI Assistants require an active ChatGPT Plus subscription.- 26-page Playbook PDF
- 4 chapter worksheets, fillable
- 4 companion AI assistants
- Lifetime access
- No account to set up
- Your own hosted resources page
Once the offer is written
The pipeline needs somewhere to run.
The Fractional Roster is where every conversation ties back to a specific profile, every opportunity tracks against an income target, and you can see which profile is generating the most interest, in a live progress view. You move before demand becomes an RFP.
Roster Pipeline is included with a Fractional Roster subscription.
Explore the Fractional Roster →Multi Profile™ subscription · monthly, cancel anytime · see current pricing on the Roster- Up to four buyer-ready profiles
- Profile Sprint
- Buyer Intelligence
- Roster Pipeline
- Demand matching
- Weekly Office Hours
The Profile Sprint
Do buyers recognise the problems you solve?
The Profile Sprint helps experienced consultants turn broad expertise into four commercially distinct, buyer-ready profiles.
Your pipeline tells you how many conversations you need.
Your profiles give those conversations a reason to happen.
See the Profile Sprint →Questions · Answered clearly
Questions before you build your plan
01Is this a lead-generation calculator?+
No. It works backwards from your income target to show the approximate commercial pipeline required. It does not promise leads or clients.
02What counts as a buyer conversation?+
A meaningful conversation with someone close enough to a relevant business problem to help you understand, influence or access the opportunity. It is not every LinkedIn message or networking interaction.
03What counts as a qualified opportunity?+
A buyer problem with a credible reason to act, a realistic route to external support and enough evidence to justify continued commercial effort.
04Why is the pipeline value higher than my income target?+
Not every qualified opportunity will become a client. The calculator uses your expected win rate to estimate the coverage required.
05Is this only for C-suite fractionals?+
No. Fractional is a way of accessing expertise, not a seniority level. The calculator is designed for experienced consultants building fractional income around valuable business problems.
06Does joining the Fractional Roster guarantee work?+
No. The Roster improves how your expertise is described, recognised and matched. It cannot guarantee buyer demand or client selection.
07Do I need the Playbook before the Roster?+
No, but this page is why. Your number tells you how much activity. The Playbook tells you what to sell. Doing the Playbook first means every Roster conversation is on offer language a buyer recognises.
08Is my information stored?+
Calculator inputs remain in this browser. Nothing is sent anywhere unless you submit the email form. If email delivery is connected and you submit, your contact details, consent, assumptions and calculated plan are sent to Greenlight Partners so the requested summary can be delivered and your full plan is unlocked on this page.